Basic Information

Personal Introduction

This scholar, a native of Linjiang, Jilin Province, holds a Ph.D. in Management and a postdoctoral fellowship in Theoretical Economics. He earned his Ph.D. from Northwest A&F University and was a visiting scholar at the University of Giessen, Germany. He has been recognized as a "Young Scholar" in the ecological and environmental protection of the Qinling Mountains in Shaanxi Province. Currently, he serves as a Professor and Party Committee Member at the International Business School of Shaanxi Normal University. His main research areas include resource and environmental economics, agricultural economics, and ecological economics. He has presided over multiple national and provincial-level projects, such as those funded by the National Natural Science Foundation and the Ministry of Education Humanities and Social Sciences Foundation. He has published over 20 papers in core Chinese and international journals, including China Rural Economy and Journal of Rural Studies, and authored three academic monographs. His research achievements have received awards including the Second Prize for Outstanding Achievements in Humanities and Social Sciences Research by Shaanxi Universities and the Special Prize for Outstanding Scientific and Technological Research Achievements by Shaanxi Colleges and Universities.

Work Experience

2024.12-present: Professor, International Business School, Shaanxi Normal University.
2018.12-present: Associate Research Fellow, International Business School, Shaanxi Normal University.
2016.07-2018.12: Lecturer, International Business School, Shaanxi Normal University.
2018.07-2019.07: Seconded to the Department of Finance, Ministry of Education of the People's Republic of China.

Education Background

2010.09-2016.06: Northwest A&F University College of Economics and Management Doctor of Philosophy in Agricultural and Forestry Economics and Management
2013.10-2014.09: University of Giessen Department of Agricultural Economics Joint-Ph.D. Training
2006.09-2010.06: Northwest A&F University College of Natural Resources and Environment Bachelor of Science in Resource, Environment and Urban-Rural Planning Management

Awards Received

Research on Farmers' Participation in Watershed Ecological Governance from a Heterogeneity Perspective – Prefectural. District Level, Second Prize – February 28, 2025

Theory, Empirical Evidence, and Application of Agricultural Natural Resource Valuation–Prefectural. District Level, Special Prize – February 1, 2022

The Impact of Social Capital on Farmers' Participation in Watershed Ecological Governance: A Case Study of the Heihe River Basin – Prefectural. District Level, Second Prize (Paper) – October 21, 2021

Expectations, Speculation, and Price Bubbles in China's Corn Market – Provincial Level, Third Prize (Paper) – November 20, 2019

Intellectual Contribution

Journal Articles
1.Eliciting Farmer Households’ Preferences for Attributes of Insurance Schemes Addressing Wildlife Conflict: A Choice Experiment Study, Environmental Impact Assessment Review,2025-07-01,114(7):107927
2.The Impact of Livelihood Capital on the Pro-environmental Behavior of Indigenous Residents in the Qinling National Park Creation Area: An Analysis Based on the Perspective of Fairness Perception, Journal of Natural Resources,2024-10-17,39(10):2335-2349
3.Farmers' Adaptive Behaviors Towards Wildlife Incidents Regarding National Park Management: The Role of Informal Institutions, Journal of Rural Studies,2024-10-01,111
4.Impact Mechanisms and Empirical Tests of New Digital Infrastructure on Urban-rural Integration Development, China Population, Resources and Environment,2024-09-15, 34(9):171-181
5.The Role of Climate Change Perceptions in Sustainable Agricultural Development: Evidence from Conservation Tillage Technology Adoption in Northern China,Land,2024-05-01,13(5)
6.Exploring Public Preferences for Ecosystem Service Improvements Regarding Nature Reserve Restoration: A Choice Experiment Study, Ecological Indicators,2023-12-01,156
7.The Influence of Internet Use on Residents' Ecological Conservation Behaviors: Evidence from Taibai Mountain Nature Reserve, China, Global Ecology and Conservation,2023-10-01,46
8.Determinants of Residents' Willingness to Pay for Water Quality Improvements in Haikou, China: Application of CVM and ISM Approaches,Water,2023-04-01,15(07)
9.Credit Constraint, Interlinked Insurance and Credit Contract and Farmers' Adoption of Innovative Seeds-Field Experiment of the Loess Plateau,Land,2023-02-01,12(2)
10.Effect of Agricultural Mechanization on Total Factor Productivity of Wheat and Its Spatial Spillover Effect,Journal of Agrotechnical Economics,2022-08-26,(8):50-68
11.Social Capital，Non-agricultural Income and Farmers’ Willingness to Manage and Protect Forestland, Journal of Agro-Forestry Economics and Management,2022-07-26,21(5):527-536
12.The Exploration and Practice of Integrating Curriculum Ideology and Politics into the Teaching of Undergraduates Majoring in Economics and Management, Teaching Innovation Studies on Economics and Management,2022-07-01
13.Farm Size, Risk Aversion and Overuse of Fertilizer: The Heterogeneity of Large-Scale and Small-Scale Wheat Farmers in Northern China,LAND,2021-02-02,10(02)

Project
1.Research on the Supply-Demand Matching Mechanism of New Consumption Driven by the Synergy of Industrial Chain and Consumption Chain in Shaanxi,2025-10-09
2.Pathways for Digital Economy-Driven County-Level Urban–Rural Integration and High-Quality Development in Shaanxi,2023-09-21
3.Integration of Moral Education, Digital Empowerment, and Innovation-Entrepreneurship: Exploration and Practice of Economics Talent Training Models,2023-06-01
4.Shaanxi Normal University’s Second Demonstration Course of Moral Education: Internet and Digital Economics,2023-06-01
5.Non-Market Valuation of Ecological Governance in Protected Areas Using Choice Experiments: Benefit Transfer with Preference Heterogeneity,2023-01-01,2025-12-31
6.Classification and Valuation of Ecosystem Services in Qinling National Park: A Cost–Benefit Analysis Incorporating Public Preference Heterogeneity,2022-12-26
7.Reform and Innovation of Talent Training Models in Economics under the Context of Digital Economy and Moral Education,2022-03-01
8.Curriculum System Development of Internet Economics under the Digital Economy Context,2022-03-01
9.Faculty Training for Guiding Economics Undergraduate Theses under the Background of Big Data,2021-11-01
10.Project Cooperation Agreement between CNKI (Beijing) and Shaanxi Normal University, May 2021,2021-11-01,2022-10-31
11.Construction of a Model Course for  Moral Education in Internet Economics,2021-04-01
12.Innovative Teaching Models and Practice in Internet Economics Integrated with Moral Education,2021-04-01
13.Research on Innovation and Practice of Teaching Models,2021-03-01
14.2021 Shaanxi Normal University Model Course Project for Moral Education: Internet Economics,2021-03-01
15.Research on the Ecological Compensation Mechanism of Protected Areas in Shaanxi Province Based on Biodiversity Value Assessment,2020-06-01
16.Research on the Ecological Compensation Mechanism of Protected Areas in Shaanxi Province Based on Biodiversity Value Assessment,2020-01-01

Research Reports
1.Four Key Issues in the Development of Geographical Indication Agricultural Products in Shaanxi Province, The provincial level,2024-04-01
2.Post-Poverty Alleviation Evaluation Report of Yulin City, 2021,The provincial level,2022-02-01

Monograph
1.Farmers’ Participation in Watershed Ecological Governance from a Heterogeneity Perspective, China Fortune Press,2022-05-20

Awards
1.Research on Farmers' Participation in Watershed Ecological Governance from a Heterogeneity Perspective,2024 Shaanxi Provincial Higher Education Institutions Outstanding Achievement Award in Humanities and Social Sciences Research,2025-02-28
2.Theory, Empirical Research and Application of Agricultural Natural Resource Value Assessment, Innovation Achievement Award,2022-02-01
3.Theory, Empirical Research and Application of Agricultural Natural Resource Value Assessment, Shaanxi Higher Education Institutions Outstanding Achievement Award in Science and Technology Research,2022-02-01
4.The Impact of Social Capital on Farmers' Participation in Watershed Ecological Governance: A Case Study of Heihe River Basin,2021 Shaanxi Higher Education Institutions Outstanding Achievement Award in Humanities and Social Sciences Research,2021-10-21
5.Expectations, Speculation and China's Corn Price Bubbles, Third Prize of the 14th Shaanxi Provincial Outstanding Achievement Award in Philosophy and Social Sciences,2019-11-20

Textbooks
1.Securities Investment and Applications of Artificial Intelligence, Economic Science Press,2023-08-01

Courses Taught

Internet and Digital Economics--Undergraduate Teaching
Institutional Economics--Undergraduate Teaching
Three Rural Issues in Economic Development: Theory and Frontiers--Master Teaching
Thesis Writing Guidance (Economics)--Master Teaching
Frontiers in Resource and Environmental Economics: Theory and Methods--Master Teaching