Basic Information

Personal Introduction

Huang Zhanbing holds a Ph.D. in Management and serves as a full-time faculty member at the International Business School of Shaanxi Normal University. He also holds the roles of Deputy Chair of the Shaanxi Normal University Branch of the Revolutionary Committee of the Chinese Kuomintang (RCCK) and Standing Committee Member of the Chang'an District Committee of the Chinese People's Political Consultative Conference (CPPCC) in Xi'an. His work focuses on management disciplines, while actively participating in democratic party affairs and local political consultation.

Work Experience

2007-present: Full-time faculty, International Business School, Shaanxi Normal University.
2010-2011: Visiting Scholar, Department of Social and Decision Sciences, Carnegie Mellon University, USA.

Education Background

1988.09-1992.07: Northwest University Department of Mathematics Bachelor of Science in Computational Mathematics
1992-1999: Shaanxi Special Processing Technology Development Research Institute Assistant Engineer/Engineer
1999-2002: Northwest University Master of Business Administration (MBA)
2003-2007: Xi'an Jiaotong University School of Management Doctor of Business Administration

Awards Received

Intellectual Contribution

Journal Articles
1.The Market Segmentation Effect of Operators Profiting from Market Failure through Their Behaviors in the Digital Environment: Natural Experimental Evidence from the University Textbook Market, The 23rd China Economic Annual Conference,2023-12-04
2.Behavior Harm and Key Countermeasures Chinese Market Players Malicious Nudges of Consumers in Digital Age, Economic Forum,2023-08-01,(8):96-107
3.Carrying Out Ideological and Political Construction of Emerging Interdisciplinary Courses by Means of the Selective Storytelling Method, Teaching Innovation Studies on Economics and Management,2022-12-17
4.Malicious Nudging in the Market: A Review of Research on "Phishing for Phools",Journal of Translation from Foreign Literature of Economics,2022-06-15,(2):60-79
5.Analysis of Asset Risk and Household Financial Asset Allocation Structure----Empirical Analysis from a Nonlinear Model,2020 International Conference on New Energy Technology and Industrial Development (NETID 2020),2021-11-01,Volume 235, 2021(1039)
6.The Proximity Effect and the Difference Between Large and Small Classes in Chinese Universities: A Behavioural Economics Explanation and Natural Experimental Evidence, Journal of Soochow University(Educational Science Edition),2020-12-20,8(4):92-103
7. The Impact of Behavioral Factors on the Selection of Online Teaching Platforms by Teachers and Students in Universities, Teaching Innovation Studies on Economics and Management,2020-10-01,2020(1):175-184
8.Research on the Imbalance of Emotional Education in Chinese Universities Under the Background of "Double Innovation", Higher Education of Sciences,2020-08-01,(4):61-71
9.Why Nudge Intervention is Used Rare in China?—An Analysis of Behavioral Economics, Public Administration and Policy Review,2020-03-01,9(2):55-68

Conference Paper
1.The Market Segmentation Effect of Digital Environment Business Entities Profiting from Behavioral Market Failures: Natural Experimental Evidence from the University Textbook Market, The 23rd China Economics Annual Conference 2023,2023-12-04
2.Research progress of non-benevolent behavioral intervention in digital environment, The 18th (2023) Annual Conference of Chinese Management and Symposium on the 10th Anniversary of the Belt and Road Initiative,2023-09-01
3.Fall into the trap of phishing for fools-----Based on behavioral analysis of smoking and drinking,3rd International Symposium on Big Data and Applied Statistics,2020-08-01
4.Negative Effects of Complex Promotion Strategy in Online Shopping Evidence from Lab Experiment,2nd International Symposium on Big Data and Applied Statistics (ISBDAS2019) 20–22 September 2019,2020-01-01

Conference Presentation
1.Market Segmentation Effects of Business Entities’ Profit-Seeking under Market Failures in the Digital Environment: Natural Experimental Evidence from the University Textbook Market, The 23th China Economic Annual Conference,2023-12-01
2.Fooling Innovation in China’s Market under the Vision of High-Quality Development, The 21st China Economics Annual Conference,2021-12-03
3.Research Progress on Dark Nudges, The 20th China Economics Annual Conference, 2020-12-04
4.Reference Group Choice Preference, Expectation Frustration, and Migrant Workers’ Attitudes toward Social Conflict, The 19th China Economics Annual Conference,2019-12-01

Project
1.Study on Preventing Merchant Exploitation of Vulnerable Groups in the Era of Hundreds of Millions of Households,2020-03-20,2022-12-31
2.Research on Preventing the Exploitation of Vulnerable Consumers in the “Era of 100 Million Business Entities”,2020-03-01

Courses Taught

Managerial Economics--MBA Teaching
Managerial Economics--MBA Teaching
Behavioral and Experimental Economics--Undergraduate Teaching
Behavioral and Experimental Economics (Bilingual)--Undergraduate Teaching
Macroeconomics--Undergraduate Teaching
Statistics--Undergraduate Teaching
Behavioral and Experimental Economics--Undergraduate Teaching