Professor
Basic Information Name:PEI Huiru Gender:Male Discipline:Finance Professional Title:Full Professor Post:710119 Phone: Campus:Chang’an Campus E-mail:phr@snnu.edu.cn Personal Introduction A professor at the International Business School of Shaanxi Normal University, a PhD from the Department of Statistics at Xiamen University, a postdoctoral fellow in quantitative economics at Liaoning University, and a visiting scholar at the University of Sussex, UK. He is a standing director of the China Macroeconomic Education Society, a member of the China Quantitative Economics Society, and a director of the Shaanxi Economic Society. He once served as the financial director of Yulin Water Group under the Shaanxi Provincial Organization Department's Work Experience 1991-present: at Shaanxi Normal University; successively served as Secretary of the Youth League Committee, Department Head, Party Branch Secretary, and Director of Teaching and Research Office. Member of the Standing Committee of the China Society for Macroeconomic Management Education, Director of the Shaanxi Economic Society, and Expert Trainer at Datang Power. During this period: 2009.11-2012.04: Postdoctoral Fellow at the Quantitative Economics Postdoctoral research station, Liaoning University; 2013.09-2014.09: Visiting Scholar at the University of Sussex; 2015.11-2016.11: as a member of the third batch of 'Doctoral Service Group' of the Organization Department of the Shaanxi Provincial Committee, served as the Deputy Director of Finance at Yulin Water Group. Education Background 2004-2007: Xiamen University Department of Statistics Doctorate in Statistics Awards Received Intellectual Contribution Journal Articles Courses Taught Internet Finance--Undergraduate TeachingPEI Huiru
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1998-2001: Shaanxi Normal University School of Political Economy Master's in Political Economy
1991-1995: Shaanxi Normal University School of Political Economy Bachelor's in Political Economy![]()
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1.Impact Mechanisms and Empirical Tests of New Digital Infrastructure on Urban-rural Integration Development, China Population, Resources and Environment,2024-09-15,34(9):171-181
2.The Artificial Intelligence Finance, the Supply and Demand Willingness of Employment, and the High-quality Full Employment, Journal of Shaanxi Normal University(Philosophy and Social Sciences Edition),2024-07-01,53(4):88-105
3.Evaluation of the Value of Data Assets of Digital Technology Enterprises: A Case Study of Net Ease, Appraisal Studies,2024-07-01,7(7)
4.The Collaborative Analysis on Commercial Banks With Digital Economy in China, Journal of Shaanxi Normal University(Philosophy and Social Sciences Edition),2022-01-15,51(1):148-160
5.Interest Rate Liberalization and Systematic Risk of Commercial Banks: An Empirical Study Based on the Perspective of Structural Heterogeneity, Journal of Nanjing Audit University,2021-03-22,18(2):79-90
6.An Empirical Study on the Impact of Mobile Payment on China's Household Consumption, Journal of Xi'an University of Finance and Economics,2020-01-01,33(01):37-44
Conference Paper
1.The relationship between investor sentiment and stock yield: an analysis based on data mining, CAIBDA 2022; 2nd International Conference on Artificial Intelligence, Big Data and Algorithms,2023-07-01
Project
1.Research on Effective Pathways for Integration and Upgrading of Financing Platforms,2022-08-08
Research Reports
1.Orderly Advancement of Digital RMB Internationalization through Intelligent Finance, The provincial level,2023-09-01
2.Research on Effective Pathways for Promoting the Integration and Upgrading of Financing Platforms, The provincial level,2023-01-01
Monograph
1.A Study on the Economic Value of Biodiversity in Western China, Chemical Industry Press Co., LTD,2019-12-17
Textbooks
1.Digital Finance, Shaanxi Normal University General Publishing House,2021-11-01![]()
Digital Finance--Undergraduate Teaching
Finance--Undergraduate Teaching
Financial Markets--Undergraduate Teaching
Quantitative Finance--Undergraduate Teaching
Digital Finance--Undergraduate Teaching
Digital Finance: Theory
Methods
and Practice--Master Teaching