Basic Information

Personal Introduction

Doctor of Economics, Postdoctoral in Management Science and Engineering, Professor, Ph.D. supervisor, expert on public management and policy for the Asian Development Bank (ADB) technical assistance projects, national ten-thousand-talent program outstanding innovation and entrepreneurship mentor, Dean of the International Business School, Shaanxi Normal University. Standing committee member of the Technical and Innovation Management Professional Committee of the China Management Association; Standing committee member of the National Game Theory and Experimental Economics Society; Academic committee member of the China (Xi'an) Silk Road Research Institute; Vice President of the Shaanxi Provincial Society for Soft Science Research; Vice President of the Shaanxi Provincial Society of Foreign Economics.

Work Experience

2002.07-present, teaching at the International Business School of Shaanxi Normal University

Education Background

2004.01-2006.07: Xi'an Jiaotong University School of Management Postdoctoral research in Management Science and Engineering
1999.09-2002.07: Northwest University School of Economics and Management Doctor of Economics
1987.09-1990.07: Shaanxi Normal University Department of Political Education Master of Economics
1983.09-1987.07: Shaanxi Normal University Department of Political Education Bachelor of Philosophy

Awards Received

1. China's OFDI and 'Industrial Upgrading Along the Belt and Road Countries - Impact Mechanism and Empirical Test' won the Third Prize of the 2021 Shaanxi Provincial Higher Education Humanities and Social Sciences Research Outstanding Achievement Award. 2. Guided by Concepts, Supported by Platforms, and Based on Resources, Exploration and Practice of Mixed Golden Course Construction Based on Classroom Innovation won the Special Prize of the Shaanxi Provincial Higher Education Teaching Achievement Award.

Intellectual Contribution

Journal Articles
1.The Role of the Medial Prefrontal Cortex in Risk and Time Preferences: A tDCS study, Acta Psychologica,2025-10-01,260
2.An Empirical Investigation of E-loyalty Formation for Online Shopping in China, Acta Psychologica,2025-08-04,(258)
3.Approach or Avoidance: How Does Employees' Generative AI Awareness Shape Their Job Crafting Behavior, Behavioral Sciences,2025-06-09,15(6)
4.Unemployment and Mental Health in China, Singapore Economic Review,2025-02-07
5.The Impact of Farmers' Cognitive Load on the Enthusiasm of Participating in Agricultural Industrial Chain From the Perspective of Rural Revitalization: Eye-movement Experimental Evidence from 570 Farmers, Nankai Economic Studies,2024-07-01,(7):145-162
6.Vocational Education Empowers New Quality Productive Forces: Value Purport and Difficult Relief, Chinese Vocational and Technical Education,2024-07-01,(21):39-50
7.The Temporal-Spatial Evolution Characteristics and Influential Factors of Carbon Imbalance in China,Sustainability,2024-04-03,16(5)
8.The Solow Paradox of Ethical Risk in Generative Artificial Intelligence——A Case Study of ChatGPT, Journal of Shaanxi Normal University(Philosophy and Social Sciences Edition),2024-01-01,53(1):97-107
9.Cognitive Load and Economic Decision Making of Smallholder Farmers in China: An Experimental Study, Current Psychology,2024-01-01,43(01):465-480
10.The Internal Logic, Practical Dilemma and Path Optimization of Digital Trade Drives China’s Manufacturing GVC Upgrading, Henan Social Sciences,2023-10-01,31(10):27-38
11.Giving Full Play to the Main Force Role of Private Enterprises in High-Quality Development and Modernization Drive, Shaanxi Daily (Theory Edition）,2023-08-28,2023-08-28(2023-08-28):5
12.RCEP's Heterogeneity Impact Forecast on China' s Economy: Numerical Simulation Analysis Based on the Global General Equilibrium Gravity Model, World Economy Studies,2023-08-11,(8):74-90
13.Evaluation and Differences Analysis on High-quality Economic Development of National Central Cities,Economist,2023-03-05,(3):68-78
14.The Impact of Domestic Value Chain Embedding on Agricultural Economic Growth: Mediating Effects of Industrial Clusters and the Moderating Role of Marketization, Hubei Social Sciences,2023-01-01,(1):82-89
15.Livelihood Capital, Ecological Cognition, and Farmers’ Green Production Behavior, Sustainability,2022-12-01,14(24)
16.The Embedding, Agglomeration and Growth of Agricultural Industry in the Domestic Value Chain, Journal of Anhui Normal University(Hum.& Soc.Sci.),2022-11-30,50(6):116-129
17.Digital Inclusive Finance, Capital Deepening and Total Factor Productivity of Agriculture, Social Scientist,2022-08-25,302(6):86-95
18.The Factors of Continuance Intention to Use Mobile Payments in Sudan, SAGE OPEN, 2022-07-15,12(3)
19.The Exploration and Research on Curriculum Ideology and Politics Teaching in Investment Science, Teaching Innovation Studies on Economics and Management,2022-07-14,2022(1):127
20.Forecasting E-waste Recovery Scale Driven by Seasonal Data Characteristics: A Decomposition-ensemble Approach, Waste Management & Research,2022-07-12, 40(7):870-881
21.Reconsidering the Relationship Between Government R&D Support and Enterprise Innovation Capability—From the Perspective of Financing Incentive under the Fictitious－toward Economy, Contemporary Economic Management,2022-06-14,44(8):50-63
22.Economic Policy Uncertainty and the Divergence in Corporate Leverage Ratios: An Examination from the Perspective of Asset Reversibility, Shanghai Finance,2022-05-25,(5):2-15
23.An Empirical Study on Investigating Mobile Payment Effect on Automated Teller Machine Use, Open Journal of Business and Management,2022-05-01,10(3):1071-1087
24.Working Capital Management and the Persistence of Corporate  R&D Innovation: A Review from the Perspective of Fictitious-toward Economy, Journal of Guangdong University of Finance & Economics,2021-11-25,(6):51-67
25.Housing Realization Mode and Housing Consumption Behavior of Agricultural Transfer Population, Journal of Northwest A&F University (Social Sciences Edition),2021-10-15, 21(6):148-160
26.User Trust Levels and Adoption of Mobile Payment Systems in China: An Empirical Analysis, Sage Open,2021-10-05,11(04)
27.The Impact of Horizontal  R&D Cooperation on the Climbing of Industrial Cluster Supply Chain: from the Perspective of Evolutionary Game Theory, International Journal of Automation and Control,2021-08-01,15(4):482-501
28.Does Industrial Intelligence Promote Enterprise Technology Innovation?———An Analysis of Listed Companies in China From 2010—2019,Journal of Shaanxi Normal University(Philosophy and Social Sciences Edition),2021-05-15,50(3):130-140
29.Cultural and Institutional Distance of China's Outward Foreign Direct Investment Toward the "Belt and Road" Countries, Chinese Economy,2021-04-25,54(3):176-194
30.Impact of COVID-19 Pandemic on Consumer Economy: Countermeasures Analysis, SAGE OPEN,2021-04-20,11(02)
31.Empirical Study on the Impact of Contract Farming on Household Income Confidence in the Post-epidemic Period, Review of Industrial Economics,2021-03-15,20(1):129-146
32.Farm Size, Risk Aversion and Overuse of Fertilizer: The Heterogeneity of Large-Scale and Small-Scale Wheat Farmers in Northern China,LAND,2021-02-02,10(02)
33.Value Network Climbing of the Industrial Cluster Supply Chain in China: From the Perspective of Simulation of Horizontal  R&D Cooperation, Comparative Economic & Social Systems,2020-11-01,(6):123-135
34.Analysis of the Causes of Moral Injury in the Outbreak of 2019-nCoV,Psychological Trauma-theory Research Practice and Policy,2020-07-08,12:162-164
35.The Influence of Industrial Policy on Developing Science and Technology Innovation Center—— A Perspective from Enterprise’s Choice of Location, Journal of Xinjiang Normal University(Edition of Philosophy and Social Sciences),2020-07-01,42(02):132-144
36.A Research on the Innovation Effect of China's Outward Foreign Direct Investment, Science Research Management,2020-05-01,41(5):122-130
37.Research on Science and Technology Innovation Efficiency Based on SBM Model and Influencing Factors, Journal of Technology Economics,2020-05-01,39(5):1-8
38.The Impact of Informational Faultlines on Team Creativity—Based on the External Perspective, Chinese Journal of Management,2020-04-01,17(4):536-543
39.Simulation Analysis of Enterprise Competitive Advantage in Industrial Clusters Based on the “Small-world” Network Model, Journal of Shaanxi Normal University(Philosophy and Social Sciences Edition),2020-03-01,49(2):138-148
40.Exploring Financing Models for SME Industrial Clusters, Industrial Innovation,2020-02-01,(3):82-84
41.Operation and Coordination Mechanism of Closed-loop Supply Chain Considering Corporate Social Responsibility Behavior Consciousness, Cogent Business & Management,2020-01-01,7(1)
42.Heterogeneity Analysis of the Temporal and Spatial Evolution of Cultural Industry Development Efficiency, Contemporary Economic Management,2019-11-01,42(6):50-56
43.Two-Stage Winner Determination Approach with Interacting Attributes, Chinese Journal of Management Science,2019-10-01,27(10):148-158
44.A study on the Impact of Risk and Competition on Bank Profitability in Bangladesh, North American Academic Research,2019-08-01,2(8):1-40
45.FDI and Labour Share of Home-country: Empirical Evidence from Micro Data of Chinese Enterprises, Economic Research,2019-07-01,32(1):1320-1335

Journal Positions
1.Literature Research on Economics and Management, Chief Editor,2022-09-01
2.Teaching Innovation Studies on Economics and Management, Chief Editor,2022-07-01
3.Literature Research on Economics and Management, Chief Editor,2021-05-01
4.Teaching Innovation Studies on Economics and Management (Online Teaching),Chief Editor,2020-10-01
5.Management case research, Chief Editor,2020-10-01

Conference Paper
1.The Impact of Wechat Red Packet Feature at Achieving Users Satisfaction and Loyalty: Wechat Users in China, Advances in Swarm Intelligence: 12th International Conference, ICSI 2021,2021-07-17
2.Impact of psychological contract in knowledge sharing : A case study from Industrial Cluster Enterprises,2nd International Symposium on Architecture Research Frontiers and Ecological Environment (ARFEE 2019),2020-01-24
3.Tourism Image Endorsement Based on Experiment and Variance Analysis,2019 International Conference on Civil Engineering, Environment Resources and Energy Materials,2019-12-03

Conference Presentation
1.“Unwilling or Afraid to Borrow?”—A Field Experiment on Farmers’ Financing Willingness Based on Cognitive Ability and Risk Preference, The 22nd China Economic Annual Conference,2023-05-12
2.Farmers’ Cognitive Load and Experimental Evidence on Integration into the Whole Agricultural Industry Chain, The 21st China Economics Annual Conference,2021-12-03
3.Public Participation Willingness and Government Policy Choice: An Evolutionary Game Analysis Based on the Governance of the COVID-19 Event, The 20th China Economics Annual Conference,2020-12-04

Project
1.Research on the Development Path of "Value Chain Embedded" Agricultural Industrial Clusters in Xi'an County Economy,2025-05-12
2.Secret Investigation and Research Service Project for Consolidating and Expanding Poverty Alleviation Achievements and Rural Revitalization in Shaanxi Province, 2025,2025-04-14,2025-12-31
3.Intelligent Financial Modeling and Talent Development Based on Strategic Decision Support,2025-01-01,2027-12-31
4.Entrusted Contract for Third-Party Evaluation of Poverty Alleviation Consolidation and Rural Revitalization Linkage in Shaanxi Province, 2024,2024-10-25,2024-12-31
5.Research on Precise Matching Paths of Innovation Resources in the Industrial Chain,2024-06-01
6.Cooperation Agreement on the 2023 Third-party Evaluation Service Project for Consolidating and Expanding Poverty Alleviation Achievements and Effectively Linking with Rural Revitalization in Shaanxi Province,2023-11-20
7.Goals, Basic Principles, and Development Pathways for Promoting Modernization in the Yellow River Basin of China,2023-10-15
8.Post-Poverty Alleviation Evaluation Project of Shaanxi Province in 2022,2022-11-01
9.Planning Project for Effective Alignment of Poverty Alleviation Achievements and Rural Revitalization in Tongchuan City during the 14th Five-Year Plan (2021–2025),2022-06-29
10.Empirical Research on Post-Poverty Alleviation Evaluation in County Areas,2022-05-27
11.Cooperation Agreement on Post-Poverty Alleviation Evaluation of Yulin and Yan’an Cities, Shaanxi Province (2021),2022-04-13
12.Consulting Project on Financial Support for Rural Revitalization in Fuping County, Weinan City, Shaanxi Province,2021-09-01
13.Entrusted Contract for Third-Party Effectiveness Evaluation of Poverty Alleviation in Shaanxi Province, 2019 (Batch 2),2019-12-20,2020-12-20
14.Entrusted Contract for Special Evaluation and Inspection of Poverty-Stricken County Exit in Shaanxi Province, 2019 (Batch 2 & 3),2019-12-17,2020-12-17

Research Reports
1.Dilemmas of Low-Income Rural Groups in Ethnic Minority Areas: Causes, Issues, and Policy Recommendations, The national level,2025-02-26
2.Rectifying the Rampant Misleading Marketing Practices in “Children’s Food” Advertising, The provincial level,2024-03-01
3.Post-Poverty Alleviation Evaluation of Shaanxi Province, 2022,The provincial level,2023-07-01
4.Tongchuan City’s 14th Five-Year Plan for Consolidating and Expanding Achievements in Poverty Alleviation and Promoting Effective Linkage with Rural Revitalization, The provincial level,2022-05-01
5.Post-Poverty Alleviation Evaluation Report of Yulin City, 2021,The provincial level,2022-02-01
6.Post-Poverty Alleviation Evaluation Report of Yan’an City, 2021,The provincial level,2022-02-01

Monograph
1.Study on Marxist Political Economy, Shaanxi Normal University General Publishing House,2024-10-10

Awards
1.China's OFDI and Industrial Upgrading in Countries along the Belt and Road: Influence Mechanism and Empirical Test,2021 Shaanxi Higher Education Institutions Outstanding Achievement Award in Humanities and Social Sciences Research,2021-10-30
2.Concept Guidance, Platform Support, Resource Foundation: Exploration and Practice of Blended Golden Course Construction Based on Classroom Innovation, Shaanxi Provincial Higher Education Teaching Achievement Award,2020-12-18

Textbooks
1.Strategic Management, Tsinghua University Press,2023-07-01

Courses Taught

Strategic Management--MBA Teaching
Strategic Management--MBA Teaching
Corporate Strategy and Risk Management--MPAcc Teaching
Advanced Strategic Management--PhD Teaching
Academic Writing Guidance--PhD Teaching
Topics in Behavioral Economics and Management--PhD Teaching
Innovation and Entrepreneurship: Theory and Practice--Undergraduate Teaching
Management Theory and Chinese Management Practices--Undergraduate Teaching
Game Theory and Information Economics II--Master Teaching
Principal-Agent Theory--Master Teaching
Knowledge Management--Master Teaching