Associate Professor
Basic Information Name:LAN Juanli Gender:Female Discipline:Management Professional Title:Associate Professor Post:710119 Phone: Campus:Chang’an Campus E-mail: Personal Introduction Lan Juanli, female, Han ethnicity, born in April 1987, from Fuping, Shaanxi, member of the Communist Party of China. Associate Researcher at the International Business School of Shaanxi Normal University, Ph.D., Postdoctoral Fellow. Currently, she is the Director of the First-class Discipline Construction Office of the school and the Deputy Director of the School's Poverty Alleviation Policy and Evaluation Research Center (CTTI National Think Tank). Her research direction is industrial economy and rural revitalization. She has led five provincial and ministerial-level projects, published over 30 papers in core journals such as CSSCI.SSCI, and authored 9 books. As a core expert, she has deeply participated in the third-party evaluation work of poverty alleviation and consolidation of achievements in Shaanxi Province from 2017 to 2023, leading a survey of over ten thousand households, writing several assessment reports adopted by provincial departments, and significantly serving the national strategy. She also teaches undergraduate and graduate courses and guides students to win awards in innovation and entrepreneurship competitions. Work Experience 2017.08-2020.08: International Business School, Shaanxi Normal University, Postdoctoral Researcher in Teaching Staff Education Background 2017.08-present: Shaanxi Normal University International Business School Postdoctoral Fellow and Associate Researcher Awards Received (1) Lan Juanli, Evolution and Restructuring of the Value Network of Industrial Clusters along the Silk Road Economic Belt - Silk Road Compendium (Volume Nine), Shaanxi Provincial Philosophy and Social Sciences Office, the third prize of the excellent achievements in philosophy and social sciences of Shaanxi Province, May 10, 2018. Intellectual Contribution Journal Articles Courses Taught Data Asset Management--MBA TeachingLAN Juanli
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2017.08-2019.12: International Business School, Shaanxi Normal University, Lecturer
2020.01-present: International Business School, Shaanxi Normal University, Associate Researcher
Director of the First-Class Discipline Construction Office of the college, Deputy Director of the University's Poverty Alleviation Policy and Evaluation Research Center![]()
2013.09-2017.07: Shaanxi Normal University International Business School Doctor of National Economics
2010.09-2013.07: Shaanxi Normal University International Business School Master of Industrial Economics
2006.09-2010.07: North University of China School of Science Bachelor of Mathematics and Applied Mathematics![]()
(2) Lan Juanli, Lei Hongzhen. The paper 'Research on the Library Seat Occupation Problem Based on Marx's Rent Theory' won the third prize of the theoretical essay contest at the 2014 Academic Annual Meeting of the Shaanxi Provincial 'Das Kapital' Research Association.
(3) In the 2021 third National College Students' Cross-border E-commerce Innovation Marketing Competition, guided the student team to win the third prize at the national level, awarded the title of Excellent Instructor.
(4) In the 2023 second International Business Simulation and Case Competition, guided two student teams (Calm Response, Urban Management Team) to win the third prize at the national level twice, awarded the title of Excellent Instructor.
(5) Won the Excellent Award in the 13th Young Teachers' Fundamental Skills Competition of the College, November 2020.
(6) Won the Excellent Award in the 14th Young Teachers' Fundamental Skills Competition of the College, November 2021.
(7) Ranked as a school-level excellent in the 2020 annual assessment of the International Business School of Shaanxi Normal University.
(8) Won the 2023 Undergraduate Education Teaching Achievement Award of Shaanxi Normal University.
(9) The third prize of the International Business Simulation and Case Competition.![]()
1.The Impact of Farmers' Cognitive Load on the Enthusiasm of Participating in Agricultural Industrial Chain From the Perspective of Rural Revitalization: Eye-movement Experimental Evidence from 570 Farmers, Nankai Economic Studies,2024-07-01,(7):145-162
2.The Solow Paradox of Ethical Risk in Generative Artificial Intelligence——A Case Study of ChatGPT, Journal of Shaanxi Normal University(Philosophy and Social Sciences Edition), 2024-01-01,53(1):97-107
3.Factors that impacted mobile-payment adoption in China during the COVID-19 pandemic, Heliyon,2023-05-01,9(5)
4.The Factors of Continuance Intention to Use Mobile Payments in Sudan, SAGE OPEN, 2022-07-15,12(3)
5.An Empirical Study on Investigating Mobile Payment Effect on Automated Teller Machine Use, Open Journal of Business and Management,2022-05-01,10(3):1071-1087
6.User Trust levels and Adoption of Mobile Payment Systems in China: An Empirical Analysis, SAGE OPEN,2021-10-05,11(04)
7.The Impact of Horizontal R&D Cooperation on the Climbing of Industrial Cluster Supply Chain: from the Perspective of Evolutionary Game Theory, International Journal of Automation and Control,2021-08-01,15(4):482-501
8.Antecedents of the Adoption of the New Mobile Payment System in Sudan, Revista Argentina de Clínica Psicológica,2021-06-15
9.Value Network Climbing of the Industrial Cluster Supply Chain in China: From the Perspective of Simulation of Horizontal R&D Cooperation, Comparative Economic & Social Systems,2020-11-01,(6):123-135
10.Simulation Analysis of Enterprise Competitive Advantage in Industrial Clusters Based on the “Small-world” Network Model, Journal of Shaanxi Normal University(Philosophy and Social Sciences Edition),2020-03-01,49(2):138-148
Journal Positions
1.Literature Research on Economics and Management, Associate Editor,2022-09-01
2.Literature Research on Economics and Management, Associate Editor,2021-05-01
Conference Paper
1.An Experimental Research on the Game of Industry Choice by Farmers Embedded in the Value Chain, the 2022 3rd International Conference on E-commerce and Internet Technology (ECIT 2022),2022-10-01
2.The Impact of Wechat Red Packet Feature at Achieving Users Satisfaction and Loyalty: Wechat Users in China, Advances in Swarm Intelligence: 12th International Conference, ICSI 2021,2021-07-17
3.Impact of psychological contract in knowledge sharing : A case study from Industrial Cluster Enterprises,2nd International Symposium on Architecture Research Frontiers and Ecological Environment (ARFEE 2019),2020-01-24
Conference Presentation
1.Farmers’ Willingness to Integrate into Agricultural Value Chains Based on Household Income Structure, The 22nd China Economic Annual Conference,2023-05-12
2.Do Talented Birds Choose Forests or Trees? An Analysis of Executive Incentives under Industrial Expansion, The 21st China Economics Annual Conference,2021-12-03
3.Farmers’ Cognitive Load and Experimental Evidence on Integration into the Whole Agricultural Industry Chain, The 21st China Economics Annual Conference,2021-12-03
4.Public Participation Willingness and Government Policy Choice: An Evolutionary Game Analysis Based on the Governance of the COVID-19 Event, The 20th China Economics Annual Conference,2020-12-04
5.A Study on the Factors Influencing Employment Willingness in the Cultural Industry, The 19th China Economics Annual Conference,2019-12-01
Project
1.Research on the Development Path of "Value Chain Embedded" Agricultural Industrial Clusters in Xi'an County Economy,2025-05-12
2.Popular Science Activities on Rural E-Commerce Marketing,2022-05-01
3.Research on “Embedded Upgrading” of Agricultural Industrial Clusters under the Rural Revitalization Strategy,2021-09-12
4.Financial Support for Rural Revitalization Consulting Project of Fuping County, Weinan City, Shaanxi Province-2,2021-09-10,2021-10-30
5.Financial Support for Rural Revitalization Consulting Project of Fuping County, Weinan City, Shaanxi Province,2021-09-10,2022-01-15
6.Research on Strengthening the Public Health Emergency Management System,2020-12-21,2021-09-30
7.2019 Special Evaluation and Inspection Project for Poverty County Exit in Shaanxi Province-1,2020-01-01
8.2019 Special Evaluation and Inspection Project for Poverty County Exit in Shaanxi Province-2,2020-01-01
9.2019 Third-Party Evaluation Project on Poverty Alleviation Effectiveness in Shaanxi Province-2,2020-01-01
Social service
1.University of Chinese Academy of Sciences,2022-07-01,Lecturer
Research Reports
1.Dilemmas of Low-Income Rural Groups in Ethnic Minority Areas: Causes, Issues, and Policy Recommendations, The national level,2025-02-26
2.Post-Poverty Alleviation Evaluation Report (Yan’an and Yulin), 2021,The provincial level, 2023-07-01
3.Post-Poverty Alleviation Evaluation of Hanzhong City, Shaanxi Province, 2022,The provincial level,2023-07-01
4.Tongchuan City’s 14th Five-Year Plan for Consolidating and Expanding Achievements in Poverty Alleviation and Promoting Effective Linkage with Rural Revitalization, The provincial level,2022-05-01
5.Post-Poverty Alleviation Evaluation Report of Yulin City, 2021,The provincial level,2022-02-01
6.Post-Poverty Alleviation Evaluation Report of Yan’an City, 2021,The provincial level,2022-02-01
Patents
1.Virtual Simulation Software for Behavioral and Cognitive Studies of Non-Poor Groups, Utility model,2022-12-01
Awards
1.The 3rd International Business Simulation and Case Competition, Third Prize of the 3rd International Business Simulation and Case Competition,2024-07-07
2.The 2nd International Business Simulation and Case Competition, Third Prize of the 2nd International Business Simulation and Case Competition,2023-07-15
3.Virtual Simulation Experiment Software for the Impact of Cognitive Load on Economic Decision-Making of Relatively Poor Groups (Registration No.: 2023SR0280909),Virtual Simulation Experiment Software for the Impact of Cognitive Load on Economic Decision-Making of Relatively Poor Groups,2023-02-27
Textbooks
1.Strategic Management, Tsinghua University Press,2023-07-01![]()
CESIM Innovation and Entrepreneurship Simulation--MBA Teaching
CESIM Innovation and Entrepreneurship Simulation--MBA Teaching
Data Asset Management--MBA Teaching
CESIM Innovation and Entrepreneurship Simulation--MPAcc Teaching
Data Mining and Applications--MPAcc Teaching
Innovation and Entrepreneurship: Theory and Practice--Undergraduate Teaching
Management Theory and Chinese Management Practices--Undergraduate Teaching
Strategic Management--Undergraduate Teaching
Business Competition and Enterprise Simulation--Undergraduate Teaching
Knowledge Management--Master Teaching