Basic Information

Personal Introduction

Li Zhengfeng, a teacher in the Department of Business Administration at the International Business School of Shaanxi Normal University, mainly teaches courses such as International Marketing and Advertising. Graduated in 2015 from the Business School of the University of Wollongong in Australia, obtained a doctorate in management. Current research directions include marketing and advertising. Diligent and responsible in work, has received the Teaching Excellence Award from the college twice and the second prize in the university-level Young Teachers' Basic Skills Competition once. Published several articles, participated in one National Natural Science Foundation project, and has led and participated in several provincial, university-level, and school-level projects.

Work Experience

2005.04-present, teaching at the International Business School of Shaanxi Normal University

Education Background

2010.08-2015.07: University of Wollongong Faculty of Business Marketing Ph.D.
2003.09-2004.12: University of Bath Department of Social Policy Business and Society Master's
1999.09-2003.06: Shanghai University of Finance and Economics School of Public Economics and Management Public Finance Bachelor's

Awards Received

Intellectual Contribution

Journal Articles
1.The Control of Social Loafing Behavior in Group Cooperative Learning in University Classes, Journal of Innovation and Entrepreneurship Education,2023-02-01,14(1):63-70
2.A Study on the Control of Social Loafing in College Students' Group Learning: A Case Study of Advertising Teaching Design, Teaching Innovation Studies on Economics and Management,2022-07-15
3.Consumers' Evaluations of Food Safety Information Disclosure and Food Safety Traceability System, Modern Food,2022-06-28,(12):140-145
4.Do Green Advertising Claims Elicit Consumers' Feelings? the Affective Path of Green Advertising Persuasion, Journalism Research,2021-09-15,(9):104-115

Conference Paper
1.How Do Consumers Process CSR Information in Ads? A Review and Prospects of Persuasion Mechanism, China Marketing International Conference,2021-08-01

Conference Presentation
1.Does Green Advertising Intensify Consumer Skepticism? The Mechanism of Image Concreteness on Cognitive Formation, The 22nd China Economic Annual Conference, 2023-05-12
2.How does green argument strength influence consumers’ attitudes towards green advertisements? 2019 Annual Conference of JMS China Marketing Science,2019-10-01

Project
1.Strategic Research on Building the “Museum City” Brand in Xi’an,2023-05-05
2.Market Demand Analysis and Forecast for R&D and Certification of Traditional Chinese Medicine Preparations in Shaanxi Hospitals,2021-04-10,2023-04-10

Research Reports
1.Rectifying the Rampant Misleading Marketing Practices in “Children’s Food” Advertising, The provincial level,2024-03-01

Monograph
1.Red Education Archives of the Yan'an Period (22 Volumes, 37 Books), Taibai Literature & Art Press,2023-10-20
2.Chinese Consumers’ Responses to Corporate Social Responsibility Issues in Advertising, Shaanxi Normal University General Publishing House,2019-07-01

Courses Taught

New Media Marketing--MBA Teaching
Innovation and Entrepreneurship: Theory and Practice--Undergraduate Teaching
Marketing--Undergraduate Teaching
International Marketing (Full English)--Undergraduate Teaching
Big Data Marketing--Undergraduate Teaching
Marketing--Undergraduate Teaching
International Marketing (Full English)--Undergraduate Teaching
Social Marketing--Master Teaching
Consumer Research and Experimental Methods--Master Teaching
Special Topics in Marketing Research--Master Teaching