Basic Information

Personal Introduction

Wang Yajuan, associate professor in the Department of Business Administration at the International Business School of Shaanxi Normal University, Ph.D. in management. Research direction mainly focuses on inter-organizational relationships. Has led and participated in numerous scientific research projects, published several papers in academic journals such as the International Journal of Project Management and Scientific Studies, and has visited the University of North Carolina at Chapel Hill in the United States for academic purposes. Also, she has been teaching courses such as Management for a long time.

Work Experience

2000.07-2003.02, researcher at the Shaanxi Provincial Academy of Social Sciences;
2003.02-present, teacher at the International Business School of Shaanxi Normal University

Education Background

2016.09-2017.09: University of North Carolina at Wilmington Visiting Scholar
2009.09-2015.12: Xi'an Jiaotong University School of Management Doctorate
1994.09-2000.07: Northwest University School of Economics and Management Undergraduate and Master's

Awards Received

Intellectual Contribution

Journal Articles
1.The Teaching Objectives and Case Selection of Curriculum Ideology and Politics in Management, Teaching Innovation Studies on Economics and Management,2022-07-06
2.Do Managerial Ties Help or Hinder Corporate Green Innovation? The Moderating Roles of Contextual Factors, international journal of environmental research and public health, 2022-03-28,19(7):4019
3.Facilitating Servitization in Manufacturing Firms: The Influence of Strategic Orientation, sustainability,2021-12-07,13(24):13541

Project
1.Ecological Regulation Policies and Strategic Choices for the Green Transformation of Enterprises in Shaanxi under an Uncertain Environment,2023-01-01

Courses Taught

Internet Marketing--Undergraduate Teaching
Consumer Behavior--Undergraduate Teaching
Channel Management--Undergraduate Teaching
Management Theory and Chinese Management Practices--Undergraduate Teaching
Channel Management (Bilingual)--Undergraduate Teaching
Advertising--Undergraduate Teaching
Behavioral Marketing Research--Master Teaching
Thesis Writing Guidance (Management)--Master Teaching