Associate Professor
Basic Information Name:WU Zenghai Gender:Male Discipline:Management Professional Title:Associate Professor Post:710119 Phone: Campus:Chang’an Campus E-mail: Personal Introduction Wu Zenghai, associate professor in the Department of Business Administration at the International Business School of Shaanxi Normal University, master's degree in management, Ph.D. in economics. Has visited the University of Massachusetts Amherst in the United States. Mainly teaches courses such as Operations Research and Operations Management, with research interests focused on human capital management in knowledge-based organizations, technology, and operations management. Has led or participated in several provincial and ministerial level projects, edited multiple development research reports, and published several academic papers in domestic and international journals. Work Experience 1990.07-2001.09: Director of Advertising Department, Xi'an Rainbow Company. Education Background 2011.08-2012.08: Visiting Scholar, University of Massachusetts Boston [UMass Boston], USA Awards Received Intellectual Contribution Journal Articles Courses Taught Operations Management--MBA TeachingWU Zenghai
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2008.09-2013.07: Shaanxi Normal University Population, Resources and Environment Ph.D.
2001.09-2004.07: Xi'an University of Technology Management Science and Engineering Master's![]()
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1.High-Tech Enterprise Manpower Capital Affects Innovative Performance on Innovation Performance Simulation Design Research, IEEE Access,2023-04-30,11:32319-32334
2.High -tech enterprise manpower capital affects innovative performance on innovation performance simulation design research, IEEE Access,2023-04-01,(11):32319-32334
3.An Empirical Study on the Relationship Between Human Capital and Corporate Performance of Listed Companies, Proceedings of the 3rd international Conference on Big Data Economy and Information Management,2022-12-02
4.Research on the Present Situation of Equity Incentive and Performance Evaluation,2022 3rd international Conference on Big Data Economy and information Management(BDEIM 2022),2022-12-02
5. A Literature Review on the Relationship between Human Capital and Innovation Performance of R&D Teams from the Perspective of Social Networks, Economy and Management,2022-09-20
6.System Dynamics Modeling and Simulation of Human Capital Fractal Dimension of the R&D Team, IEEE Access,2022-08-01,(10):86470-86482
7.Research on Teaching Innovation in Economics and Management: A Special Issue on the Teaching Reform of Curriculum Ideology and Politics, Teaching Innovation Studies on Economics and Management,2022-07-01
8.Green Economic Effect and Spatial Spillover Effect of Eco-Collaborative Agglomeration, Science & Technology Progress and Policy,2022-02-12,39(5):72-82
9.The Measurement and Analysis of Provincial Industrial Ecologization Quality Based on High-Quality Development: A Case Study of Shaanxi Province, East China Economic Management,2021-10-20,35(11):77-87
10.The Heterogeneous Policy Driving Effect of China’s Environmental Protection Industry Based on the Perspective of High-quality Development, Complex Systems and Complexity Science,2021-05-31,18(2):66-88
11.The Heterogeneous Policy Driving Effect of China's Environmental Protection Industry Based on the Perspective of High-quality Development, Complex Systems and Complexity Science,2021-05-31,18(2):66-80
12.The Exploration and Practice of Creating the Green Development of Coal Enterprises, E3S Web of Conferences,2021-04-14
13.The Influence of Team Human Capital on Safety Performance of Engineering Project Team: The Mediating Role of Safety Citizenship Behavior, IEEE Access,2021-04-01,9:65560-65573
14.Incentive Effect of Policy Tools on Strategic Emerging Industries from the Perspective of Industrial Heterogeneity, Review of Industrial Economics,2020-07-01,(4):75-89
Conference Paper
1.Research on the Quality Assurance Path of Academic Graduate Education,5th International Conference on Energy, Environment and Materials Science,2019-12-02
2.Research on Collaborative Construction of Multiple Subjects Inside and Outside the Engineering Project Team:Based on the Perspective of Principal-agent Theory,2019 International Conference on Transportation Engineering and Transportation Systems (ICTETS 2019),2019-12-01
3.The Role of Team: Analysis on Hotspots, Dimensions and Model of knowledge-based Team Human Capital, the 2019 3rd International Seminar on Education, Management and Social Sciences (ISEMSS 2019),2019-07-01
Conference Presentation
1.Analysis and Optimization of Airport Boarding Process Based on Queuing Theory, The 20th China Economics Annual Conference,2020-12-04
2.A Study on Knowledge-Intensive Economic Growth in the Economic Development Zones of the Silk Road Economic Belt, The 19th China Economics Annual Conference,2019-12-01
Project
1.Research on Knowledge-Intensive Economic Growth in Development Zones from the Perspective of Innovation Ecosystem,2025-09-01
2.Knowledge-Intensive Economic Growth Mechanisms in Development Zones from the Perspective of Innovation Ecosystems,2019-10-01
Monograph
1.Research on Innovation in Economics and Management Education: Curriculum Ideology and Politics Teaching Reform Collection, Shaanxi Normal University Publishing House Co., Ltd.,2022-07-01![]()
Marketing Management Consulting (Bilingual)--Undergraduate Teaching
Operations Management--Undergraduate Teaching
Operations Research II--Master Teaching
Operations Management--Master Teaching
Human Capital Theory--Master Teaching