Associate Professor
Basic Information Name:XU Guodong Gender:Male Discipline:Management Professional Title:Associate Professor Post:710119 Phone: Campus:Chang’an Campus E-mail: Personal Introduction Xu Guodong, male, born in Linyi, Shandong, Ph.D. in Management. During his Ph.D. studies, he spent a year as a joint cultivation student at the University of Waterloo in Canada. He is currently the Director of the Department of Business Administration at the International Business School; he mainly teaches 'Probability Theory and Mathematical Statistics' (undergraduate), 'Statistics' (undergraduate), 'Pricing Theory and Strategy Management' (undergraduate), and 'Mathematical Models' (graduate). His research interests mainly focus on innovation management and environmental economics. He has already led fourteen projects and participated in more than ten projects, publishing over twenty papers. Work Experience 2009.05-2010.08: assistant at Xijing College; Education Background 2012.09-2013.09: University of Waterloo Joint Training in Systems Engineering Awards Received Research on Project Portfolio Decision-making, Risk Evolution, and Measurement Based on Population Theory and Interactive Coupled Networks won the second prize of the Shaanxi Provincial People's Government. Intellectual Contribution Journal Articles Courses Taught Graduate Thesis Writing Guidance--MBA TeachingXU Guodong
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2015.04-present: lecturer and associate professor at the International Business School of Shaanxi Normal University![]()
2010.09-2015.04: Northwestern Polytechnical University Doctor of Management in Management Science and Engineering
2006.09-2009.04: Northwestern Polytechnical University Master of Management in Business Management
2002.09-2006.07: Northwestern Polytechnical University Bachelor of Management in Business Administration![]()
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1.Research on the Evolutionary Mechanism and Optimum Control of Pro-environmental Behavior of Polluting Enterprises Driven by Environmental Policies, Environment Development and Sustainability,2024-09-01,26(9):22085-22101
2.Research on the Evolutionary Mechanism and Optimum Control of Pro-environmental Behavior of Polluting Enterprises Driven by Environmental Policies, Environment Development and Sustainability,2023-03-31,2023(3):1-17
3.Research on the Operation Mechanism and Key Influencing Factors of Dual Innovation of Alliance Enterprise in the Context of Alliance Innovation, Modernization of Management, 2021-11-15,41(6):49-51
4.The Research on Paths and Safeguard Measures of Industry-University-Research Promoting Corporate Ambidextrous Innovation, Scientific Research,2021-09-15,21(21):276
Project
1.Research on the Effect, Mechanism and Path of Listed Companies Participating in Setting Up Industrial Investment Funds to Empower Collaborative Innovation in Industrial Chains,2025-09-29
2.Contractual Models and Practice Pathways for Collaborative Carbon Reduction in Shaanxi’s High-Carbon Industrial Chains under the Dual-Carbon Targets,2025-05-01,2026-04-30
3.Research on the Pathways and Policy Safeguards for Ecological Protection and Eco-industry Integration in the Northern Foothills of the Qinling Mountains under a “Resource–Capital” Orientation,2024-06-01
4.Construction of a Talent Training System and Practice Base for Digital Supply Chain under an “Industry–Academia” Collaborative Education Mechanism,2023-12-01
5.Long-Term Pathways and Policy Safeguards for Qinling Ecological Protection under a “Resource-to-Capital” Orientation,2023-05-11
6.From “Passive” to “Proactive”: Induction and Reinforcement Mechanisms of Proactive Green Behaviors in Polluting Enterprises in Shaanxi during the Transition Period,2022-03-01
7.Mechanisms for Inducing and Strengthening Proactive Green Behaviors of Polluting Enterprises in Xi’an under Environmental Policy and Market Linkage,2021-05-08,2021-10-31
8.Research on Policy-driven Mechanisms and Effect Evaluation of Pro-environmental Behaviors of Polluting Enterprises,2020-10-14
9.Research on Efficiency Measurement and Greenwashing Prevention in the Green Transformation of Typical Polluting Industries Driven by Environmental Policies,2020-09-01
10.Measurement and Promotion Mechanisms of the Resilience of SMEs in Xi’an under the Impact of the COVID-19 Pandemic,2020-06-05
11.Research on Efficiency Measurement and Promotion Mechanisms of Green Transformation of Typical Polluting Enterprises in Shaanxi Province,2020-05-01
Awards
1.Research on Project Portfolio Decision, Risk Evolution and Measurement Based on Population Theory and Interactive Coupling Network, Science and Technology Award,2019-03-22![]()
Marketing Management--MBA Teaching
Marketing Management--MBA Teaching
Management Consulting--MBA Teaching
Pricing Theory and Strategy Management--Undergraduate Teaching
Applied Statistics--Undergraduate Teaching
Statistics--Undergraduate Teaching
Applied Statistics--Undergraduate Teaching
Pricing Theory and Strategy Management--Undergraduate Teaching
Statistics--Undergraduate Teaching
Mathematical Modeling--Master Teaching
Behavioral Marketing Research--Master Teaching