Basic Information

Personal Introduction

Cui Fang, a lecturer at the International Business School of Shaanxi Normal University, holds a doctorate in management science and engineering from Xi'an Jiaotong University. Her research focuses on innovation diffusion and new product dissemination. She has published numerous academic papers in domestic and international journals such as 'Progress in Science and Technology and Policy', 'Operations Research and Management', and Plos One, focusing on areas such as developer networks, market seeding strategies, and virtual community knowledge sharing.

Work Experience

2020.03-2021.03: Assistant to the Chairman, Xi'an Bailuyuan Yiheng Environmental Energy Co., Ltd., Xi'an.
2021.04-Present: Lecturer, International Business School, Shaanxi Normal University, Xi'an.

Education Background

2011.09-2021.03: Xi'an Jiaotong University, Management Science and Engineering, Doctor of Philosophy.
2010.09-2011.09: Xi'an Jiaotong University, Management Science and Engineering, Master's.
2006.09-2010.06: East China Normal University, Mathematics and Applied Mathematics, Bachelor's.

Awards Received

Intellectual Contribution

Journal Articles
1.Influentials, early adopters, or random targets? Optimal seeding strategies under vertical differentiations, Decision Support Systems,2024-08-01,183
2.Influence of CO-presence and Social Presence on Online Herd Consumption in Live Marketing, Journal of Business Economics,2021-02-15,(2):68-79
3.An intelligent optimization method of E-commerce product marketing, Neural Computing & Applications,2021-01-03,33(09):4097-4110

Project
1.Research on the Deepening and Implementation Strategies of the Sustainable Development Strategic System of Shanxi Construction Seventh Construction Group,2024-07-22
2.Mechanisms and Intervention Strategies of Implicit Advertising in Short Videos on Children’s Consumption Views,2023-09-01

Research Reports
1.Recommendations on Promoting Pragmatic Cooperation in “Small but Beautiful” Livelihood Projects under the “Belt and Road” Initiative, The provincial level,2024-05-01
2.Policy Recommendations on Promoting the Integration and Innovation of Cultural Exchange and Tourism under the “Belt and Road” Initiative — A Case Study of Xi’an, The provincial level,2024-05-01

Monograph
1.New Product Seeding Strategies Considering Word-of-Mouth Effects, Shaanxi Normal University General Publishing House,2024-10-14

Courses Taught

Operations Research--Undergraduate Teaching
Business Competition and Enterprise Simulation--Undergraduate Teaching
Retail Management--Undergraduate Teaching