Basic Information

Personal Introduction

Wang Yuying, Ph.D. in Management, Lecturer at the International Business School of Shaanxi Normal University. Her research focuses on industry-university-research cooperation and technological innovation. She has published several papers in important journals both domestically and internationally, such as 'Journal of Small Business Management' and 'Studies in Science of Science' (cover article). She was awarded a national scholarship to study at the University of Ottawa in Canada and has participated in several national-level scientific research projects.

Work Experience

2023-present: International Business School, Shaanxi Normal University

Education Background

2017.09-2023.06: Xi'an Jiaotong University School of Management Doctor of Management
2021.07-2022.07: University of Ottawa Telfer School of Management CSC-sponsored joint training
2013.09-2017.06: Chongqing University School of Management Science and Real Estate Bachelor of Management in Management Science and Real Estate

Awards Received

Intellectual Contribution

Journal Articles
1.How to Manage New Product Development in A Big Data Environment?, International Journal of Innovation Management,2025-02-01,29(01n02):1-30
2.A Preliminary Study on the Evaluation Index System of Leading Manufacturing Enterprises’ Key-core Technology Innovation Capability, Forum on Science and Technology in China,2024-10-05,(10):141-151
3.Industry－university－research Integration Managerial Decisions and Key Core Technology Breakthroughs, Studies in Science of Science,2023-10-30,41(11):2027-2037

Project
1.Research on the Mechanism and Path of Leading Enterprises Promoting Breakthroughs in Key Core Technologies through Integrated Innovation,2025-11-29
2.Research on the Mechanisms of the “Chain Leader System” Promoting the Development of New Productive Forces in Key Industrial Chains in Shaanxi Province,2024-10-08
3.Research on Building Industry-University-Research Innovation Consortia Led by Leading Enterprises to Support the Deep Integration of Industrial and Innovation Chains in Xi’an: Institutional Mechanism Breakthroughs and Government Governance Recommendations,2024-07-01

Courses Taught

Complex Network Analysis--Undergraduate Teaching
Introduction to AI Marketing--Undergraduate Teaching
Business Plan Writing Skills--Undergraduate Teaching
Management Theory and Chinese Management Practices--Undergraduate Teaching
Linear Algebra--Undergraduate Teaching
Social Network Analysis--Undergraduate Teaching